Marketing Audit :
Understand your strengths and weaknesses, look at your competitive landscape, find out who your most profitable customers are, identify your key target clients and review your brand identity
Create a marketing strategy for your organisation that will help you compete harder, sell more and build a positive reputation. (includes above)
Learn to speak to your clients in a language they will understand, develop your key messages and understand your company personality.
Wesbite/Digital Marketing Specification:
Requirements gathering, drafting briefing documents, tenders, planning and specification documents. Everything you do need, and nothing that you don't.
Short list suppliers, manage pitches, recruit agencies based on competence and subsequent briefing of suppliers.