Following on from my last post, here are some (hopefully thought provoking) things to consider before embarking on a marketing campaign...

Have you got all your ducks in a row? Can you meet any potential demand?  Do you have processes in place to capture prospect data in order to market to it again in future?  What are your competitors doing at the moment (if you consider a promotional offer, are you simply going to get into a price war?)  What is the current market perception of your products/services, does this need to be addressed in the campaign? Have you got a ‘brand’; do you need one?

What is the right time to run a campaign for you: consider that you should plan what you want to do, execute and then follow up, it might actually be 3-6 months before you see any return, would this then run you slap into your busiest period?

What are your objectives (try to be definitive – SMART)?  For help, see ‘choose your strategy’.

Who, precisely, do you think has the highest propensity to purchase?  Try to draw a mental picture of them, this helps marketeers to target your campaign effectively and avoids wasting valuable marketing budget.

What happens if something goes wrong, do you have a plan b? What if your major supplier has a fire at the factory and can’t deliver the required good/components – can you go elsewhere for the same price and maintain your margin?  Can you scale up your resource in-line with your demand?

These are just a few things to consider, all of these points should be addressed when planning a campaign and professional advice is certainly advisable in order to make sure that your intended efforts match your objectives, expectations and ability to make good on them within the context of the wider competitive landscape (i.e. not in your bubble, but in the real world).

Contact Loud & Clear Marketing now for helpful advice.