QR Code Relevancy

Posted by Claire Thatcher on Thursday, September 22, 2011 Under: Mobile

QR code relevancy - Linking to a site’s home page.....

The whole point of a QR code is that is saves the user typing in a laborious URL to your phone, in general I’m not so lazy that I couldn’t make it to your home page if I wanted to (as home page URL's are generally quite short). If the advert is targeted and relevant to me, please get the QR code to take me to the specific page, that way I don't have to deal with .com/blog/qr-code-relevancy on a small keyboard.

...Unless of course you have a really long web address like: www.loudandclearmarketing.com ;0)

No signal also poses a problem, London Underground billboards and aeroplane magazines, think about where you are placing them....

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Claire Thatcher, Director & Marketing Consultant

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The majority of my blogs are aimed at B2B SME business owners who want to understand more about their marketing. As such the articles are intended to be written in a language that is understandable, if this isn’t the case I would really appreciate the feedback.