QR Codes
September 6, 2010I’m still very excited about the marketing potential of QR codes. The technology, I don’t think, is quite right yet in the UK but they have already had mainstream adoption in Japan.
QR or Quick Response, codes are much like a bar code and can be scanned by the camera on your smart phone and the squares turned into meaningful text by viewing the code in a QR Code Reader application (you’ll need to find one right for your phone).
Why is this so exciting? Well this is another way that one can measure offline (i.e. non-digital) marketing efforts (alleviating the old adage, “half of my marketing works, but I don’t know which half”) but also your marketing can get right into the pocket of your potential purchaser and in a very non-intrusive fashion.... Also, there is substantial evidence that if you combine digital and non-digital marketing activity together in one campaign, you would typically see a significantly increased response rate.
Is it expensive? At the moment creating QR codes is still free but like a lot of new technology, it may not stay this way forever! Of course if you want to print your QR code in anyway that is when you will incur charges.
There are several articles now available to tell you more about QR codes, when I find a nice simple one I tend to tweet them but check out:
http://mashable.com/ or http://econsultancy.com/uk and type in ‘QR Code’ into their search boxes and you’ll see loads of great articles, pick one with a title that works for you.
Posted by Claire Thatcher. Posted In : Mobile
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