Showing category "Social Media" (Show all posts)

Twitter User/Usage Stats via @theWallUK

Posted by Claire Thatcher on Wednesday, November 23, 2011, In : Social Media

Social Media Training

Posted by Claire Thatcher on Wednesday, November 9, 2011, In : Social Media

Social Media Training

On your premises – 2 hours – max 10 people

For a couple of years now I have been delivering social media training, this is for a few reasons: I get terribly passionate about it the moment someone gets me started on the subject; I have attended a number of other social media talks and found them to be quite misguided; I did well in the social media module on my digital marketing certificate and, folk keep asking me to!

What the training includes:

- understand the powe...

Wikipedia: Did you know?

Posted by Claire Thatcher on Wednesday, November 9, 2011, In : Social Media

Wikipedia: Did you know?

Yesterday I attended an ExactTarget event in London. The event had a keynote from the Founder of Wikipedia, Jimmy Wales. He had some interesting insights into Wikipedia to share....

- Wikipedia gets 408M unique visitors per month, this dwarfs most top newspapers combined
- There are 20M entries in 270 languages on Wikipedia worldwide
- Wikipedia has an 87% male audience with an average age of 26
- The Wikipedia audience has twice as many phd’s than that of the gen...
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Klout - social media news

Posted by Claire Thatcher on Monday, October 31, 2011, In : Social Media

This week Klout hit the tech news as it changed its algorithm (see TechCrunch article, no body gives a damn about your Klout score) but I'm guessing many of you don't even know what Klout is, so here is an amusing video posted by @theWallUK.

Klout is an online social network reputation and reach (influence) monitoring tool, producing a score for people who create an account with them. BTW - my score is 17 today... (31st Oct)

Now it's: 45!!! (22nd November)

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Your company social media policy

Posted by Claire Thatcher on Thursday, October 21, 2010, In : Social Media

Does your company have a social media policy that looks a bit like this??

Perhaps you need a bit of help with setting some rules? Here are a few to think about:

Obviously, no swearing!
Keep secrets secret
Be nice
Don't engage in competitor bashing, come on, you're a grown-up, right?
Add value, demonstrate your thought leadership, make communications useful to the recipient
Respect others copyright

There are plenty more but these provide an initial flavour.

Get in touch if you'd like to learn more a...
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Dilbert does Social Media :0)

Posted by Claire Thatcher on Tuesday, September 14, 2010, In : Social Media

If you'd like some help navigating through the social media maze, please get in touch.

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Still don't get social media?

Posted by Claire Thatcher on Tuesday, July 6, 2010, In : Social Media

Watch this video (4min25secs) from Socialnomics09 channel on YouTube

I have developed an hour long presentation on social media that I would be happy to present to you, please just get in touch.

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Loud & Clear Marketing

Claire Thatcher, Director & Marketing Consultant

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The majority of my blogs are aimed at B2B SME business owners who want to understand more about their marketing. As such the articles are intended to be written in a language that is understandable, if this isn’t the case I would really appreciate the feedback.