Showing category "Mobile" (Show all posts)

QR Code Relevancy

Posted by Claire Thatcher on Thursday, September 22, 2011, In : Mobile 

QR code relevancy - Linking to a site’s home page.....

The whole point of a QR code is that is saves the user typing in a laborious URL to your phone, in general I’m not so lazy that I couldn’t make it to your home page if I wanted to (as home page URL's are generally quite short).  If the advert is targeted and relevant to me, please get the QR code to take me to the specific page, that way I don't have to deal with .com/blog/qr-code-relevancy on a small keyboard.

...Unless of course...


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Got a mobile strategy?

Posted by Claire Thatcher on Wednesday, August 3, 2011, In : Mobile 
For many businesses this is still really new, but it is worth considering now, especially if you don't want to be left behind!

 Dilbert.com
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QR Codes

Posted by Claire Thatcher on Monday, September 6, 2010, In : Mobile 

I’m still very excited about the marketing potential of QR codes.  The technology, I don’t think, is quite right yet in the UK but they have already had mainstream adoption in Japan.

QR or Quick Response, codes are much like a bar code and can be scanned by the camera on your smart phone and the squares turned into meaningful text by viewing the code in a QR Code Reader application (you’ll need to find one right for your phone).

Why is this so exciting?  Well this is another way that ...


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Claire Thatcher, Director & Marketing Consultant Please visit the 'About Us' page for more information

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The majority of my blogs are aimed at B2B SME business owners who want to understand more about their marketing.  As such the articles are intended to be written in a language that is understandable, if this isn’t the case I would really appreciate the feedback.