Get Creative – a picture is worth a thousand words

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They have something called ‘lightbox’ functionality – this means you can select images that you would like to share with others and simply point those people to a web address where they can see all the images you have selected.

This can be a handy starting point when you are trying to work out how to develop a campaigns c...

1. Be very clear on who you are targeting
2. Do your research, do the audience want what you have to offer? 
3. What makes you different? (answer the ‘so what?’/’what’s in it for me?’ question)
4. What is the one thing you want to be known for?
5. What style will best resonate with your audience (traditional, contemporary, illustrative, photographic etc.)
6. What personality does your firm have (are you fun, serious, reliable etc. – don’t try to be something you’re not)?