Browsing Archive: September, 2011

QR Code Relevancy

Posted by Claire Thatcher on Thursday, September 22, 2011, In : Mobile

QR code relevancy - Linking to a site’s home page.....

The whole point of a QR code is that is saves the user typing in a laborious URL to your phone, in general I’m not so lazy that I couldn’t make it to your home page if I wanted to (as home page URL's are generally quite short). If the advert is targeted and relevant to me, please get the QR code to take me to the specific page, that way I don't have to deal with .com/blog/qr-code-relevancy on a small keyboard.

...Unless of course...

Dragons Den – the supportive and encouraging kind

Posted by Claire Thatcher on Monday, September 19, 2011, In : Business

I just wanted to share an experience I had last week. I was invited to be an ‘expert’ on a panel of business people who spent a day with Clifton College students helping them to prepare and pitch a business idea. During the day the ‘dragons’ were asked to meet with the students on three occasions. The first and second time was spent coaching and supporting them with their idea and the third to listen to a pitch on their idea.

The day was really rewarding and the students seemed to g...
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Brand Identity for Services Firms

Posted by Claire Thatcher on Tuesday, September 6, 2011, In : Brand

Look out for the new paper coming soon: Brand Identity for Services Firms
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Loud & Clear Marketing

Claire Thatcher, Director & Marketing Consultant

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The majority of my blogs are aimed at B2B SME business owners who want to understand more about their marketing. As such the articles are intended to be written in a language that is understandable, if this isn’t the case I would really appreciate the feedback.