Browsing Archive: August, 2011

Putting content behind a registration form

Posted by Claire Thatcher on Thursday, August 25, 2011,

I have written a paper on the importance of brand identity for services firms. I hope you will find it useful. When adding the content to my site I thought - I should tell you why I'm doing it like this!

In accordance with marketing best practice I have put the content behind a registration form. The reason being that one really should be using ones site to collect 'interested party' data in order to market to them in future.

So it goes a little something like this:
You do some clever marketi...
Continue reading ...

6 Things to do before you engage the designer:

Posted by Claire Thatcher on Wednesday, August 24, 2011, In : Brand

Be very clear on who you are targeting
Do your research, do the audience want what you have to offer?
What makes you different? (answer the ‘so what?’/’what’s in it for me?’ question)
What is the one thing you want to be known for?
What style will best resonate with your audience (traditional, contemporary, illustrative, photographic etc.)
What personality does your firm have (are you fun, serious, reliable etc. – don’t try to be something you’re not)?

Got a mobile strategy?

Posted by Claire Thatcher on Wednesday, August 3, 2011, In : Mobile

For many businesses this is still really new, but it is worth considering now, especially if you don't want to be left behind!

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Loud & Clear Marketing

Claire Thatcher, Director & Marketing Consultant

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The majority of my blogs are aimed at B2B SME business owners who want to understand more about their marketing. As such the articles are intended to be written in a language that is understandable, if this isn’t the case I would really appreciate the feedback.