Browsing Archive: June, 2010

Marketing a service based business

Posted by Claire Thatcher on Monday, June 21, 2010, In : Marketing Strategy 

In the course of my consultancy work I come across many businesses which offer a service rather than a product.  Service based businesses need to add a few extra elements to their marketing because there is not a physical product to sell that is exactly the same for whoever buys it, physical products can be seen, touched, smelt etc. and purchasers are able to evaluate the product quality easily - this is not the case with services (they are different for each person that buys them, you can...
Continue reading ...
 

Things to consider before embarking on a marketing campaign

Posted by Claire Thatcher on Wednesday, June 2, 2010, In : Marketing Strategy 
Following on from my last post, here are some (hopefully thought provoking) things to consider before embarking on a marketing campaign...

Have you got all your ducks in a row? Can you meet any potential demand?  Do you have processes in place to capture prospect data in order to market to it again in future?  What are your competitors doing at the moment (if you consider a promotional offer, are you simply going to get into a price war?)  What is the current market perception of your products...
Continue reading ...
 
« Back to posts
 

  

Loud & Clear Marketing


Claire Thatcher, Director & Marketing Consultant Please visit the 'About Us' page for more information

If you would like to see a particular topic or subject area covered in the Blog roll then please drop me a line.

  

  

Copyright is owned and retained by Claire Thatcher, any reproduction must be authorised in advance. 


© 2009 - 2011 Claire Thatcher Loud & Clear Marketing

The majority of my blogs are aimed at B2B SME business owners who want to understand more about their marketing.  As such the articles are intended to be written in a language that is understandable, if this isn’t the case I would really appreciate the feedback.