What is a marketing campaign?

A marketing campaign is a planned series of activities that take place in order to support the strategic or tactical objectives of a company.  Usually these objectives encompass at least one of the following (see ‘choose your strategy’):
• increasing or creating market awareness of your company/products/services
• lead generation or sales of your products or services
• customer up-sell, cross-sell or retention activity

A campaign usually has a set theme...


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