Umm, this is an interesting question to pose, and probably not one that can be answered in the relatively short prose of a blog.  However, suffice to say, this is a subject that has got many a true marketeer hot under the collar for some time.  Marketing has always had solid business model style academia behind it but what the rest of the business sees as the ‘output’ from the marketing function has historically been the ‘fluffy’ stuff – things that look nice and shiny. 

It is tru...

Dear World,

Well here it is, my very first blog.

I must admit, I think that my approach to blogging won't be very dissimilar to my use of Twitter - nice and short and hopefully pointing you to some interesting information, maybe with my own opinion added :0)

You can follow me on Twitter @ www.twitter.com/claireethatcher

The eagle eyed among you will have noticed the extra 'e' in the middle - OK, so I'm not the first claire thatcher on twitter ;0( my middle name is Elizabeth.

Claire