Browsing Archive: November, 2009

Types of Marketing Activity, Choose your Strategy

Posted by Claire Thatcher on Tuesday, November 10, 2009, In : Marketing Strategy 

Very broadly there are three main types of marketing activity:

Awareness

  • General brand awareness (let your potential customers know you exist)
  • Reputation (positively influencing the perception of your brand)
  • Education (people don’t know why they need your product or service)

    • Acquisition
    Lead generation (acquiring prospects which you turn into customers)

    Retention
    Positively impact customer loyalty (keep your customers for longer)
    Up-sell/Cross-sell to existing clients (generate more profit ...
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    Marketing 101

    Posted by Claire Thatcher on Sunday, November 1, 2009,
    What is it all about then?  You think you need it, afterall when you started your business and you wrote your business plan it included a heading called ‘marketing’.  Did you know what to put under that heading, do you really ‘get’ what marketing is all about...?

    I’m going to try and explain the essence of marketing and in future blogs will cover some fundamentals that might help you understand what you want your marketing to achieve.  Marketing is a huge and complex subject with hun...
    Continue reading ...
     
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    Claire Thatcher, Director & Marketing Consultant Please visit the 'About Us' page for more information

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    © 2009 - 2011 Claire Thatcher Loud & Clear Marketing

    The majority of my blogs are aimed at B2B SME business owners who want to understand more about their marketing.  As such the articles are intended to be written in a language that is understandable, if this isn’t the case I would really appreciate the feedback.