6 Things to do before you engage the designer:

Posted by Claire Thatcher on Wednesday, August 24, 2011 Under: Brand

Be very clear on who you are targeting
Do your research, do the audience want what you have to offer?
What makes you different? (answer the ‘so what?’/’what’s in it for me?’ question)
What is the one thing you want to be known for?
What style will best resonate with your audience (traditional, contemporary, illustrative, photographic etc.)
What personality does your firm have (are you fun, serious, reliable etc. – don’t try to be something you’re not)?

In : Brand

Next post: Putting content...

Previous post: Got a mobile...

Tags: marketing branding design how to brand

« Back to posts

Loud & Clear Marketing

Claire Thatcher, Director & Marketing Consultant

Please visit the 'About Us' page for more information

If you would like to see a particular topic or subject area covered in the Blog roll then please drop me a line.

Blog Archive

The majority of my blogs are aimed at B2B SME business owners who want to understand more about their marketing. As such the articles are intended to be written in a language that is understandable, if this isn’t the case I would really appreciate the feedback.